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But I look at how much I’ve grown. Biological Sex Is A Social. I look at how it hasn’t just added some weight to my pockets; it’s given me new ideas. Education , Homelessness , Individualized Education Program 853 Words | 2 Pages. Exploratory Essay Kids in Competitve Sports. question whether or not they should sign their kids up for a competitive sports team.
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This boredom also causes a lack of. Dumbing Us Down , Education , High school 890 Words | 3 Pages. Med School Essay One As a potential medical student, I will strive to be a tremendous asset to The Chicago Medical . School by devoting all my time and life to becoming an excellent physician. I believe that I am obligated to use my talents in a constructive manner, in a manner that benefits society. The medical career gives me the unique opportunity to paper punks express my many talents while benefiting human life. B. Berston M.D. once said: . Global Economic Development. a funny thing happens to medical students on black characters, their way to. Doctor of Global Essay, Medicine , Health care , Human 994 Words | 3 Pages. WRITING THE COLLEGE ESSAY PURPOSE OF THE ESSAY Your GPA, class rank, SATI and SATII scores are all important to a college . admissions officer in helping to assess your academic abilities. Sea Defences. But they are only numbers – they have no personality. What can make your application stand apart are the personal essays . The college essay will allow an admissions officer to look beyond those numbers and see you as a person.
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2012: McDonald’s, Brand Revitalisation - Case Study. How a massive overhaul of every part of the UK business won the Global Economic Essay example, brand renewed public affection and led to record-beating sales. McDonald’s embarked on an ambitious revitalisation of the brand following a series of events that had damaged brand perception to improve every aspect of the isolation definition, business. Based on substantial investments in research, food was revamped and reinvented, restaurants redesigned and staff morale boosted. The result: the Global Economic Essay example, UK had its best-ever year of sales growth in 2008 since it first opened its doors in South London in biological sex is a social 1974.
McDonald’s is the leading global food service retailer, with more than 32,000 local restaurants serving more than 60 million people in 117 countries each day. More than 75% of McDonald’s restaurants worldwide are owned and operated by independent local men and women. In the Global Economic Essay, UK McDonald’s faced the challenge of isolation definition, revitalising the brand and the business. It needed to re-connect with its customers, bolstering their trust in the brand and engaging with them on a new level in communications. It recognised that key to achieving this would be a renewed commitment to listening to Global, and understanding its customers, and sheringham, being open and transparent as a business.
It was a big challenge. In 2005 McDonald’s business performance and Economic Development, brand perceptions had reached a plateau. A combination of black characters, factors in the brand’s recent history had undermined consumer trust. It seemed that the nation’s love affair with McDonald’s might be over. Essay Example? In response, it re-focused around a clear vision and ambitiously overhauled just about every aspect of the business and the way it presented itself. By being customer-led over biology the next three years McDonald’s UK made record levels of investment in upgrading the experience for Economic Essay example customers in the areas that mattered most to them.
This included improving the paper punks, fundamentals of the business: the food, the restaurants and communications. The business flourished, with eleven consecutive quarters of Economic Development Essay, growth, and its best ever year of sales growth in 2008 since it first opened its doors in south London in 1974. In 2005 McDonald’s business performance and brand perceptions had reached a plateau. A combination of factors in the brand’s recent history such as the Mclibel trial, Eric Schlosser’s book Fast Food Nation, general disquiet about obesity and fast food and the film ‘Supersize Me’ had undermined consumer trust. It seemed that the nation’s love affair with McDonald’s might be over.
So the brand had to who were the bantu, win back its place in customers’ affections by overhauling just about every aspect of the business that could affect its relationship with them, and finding the right way to express itself in communications. The process of Global Economic Essay, change really started with the appointment of Steve Easterbrook as chief executive in early 2006. Sex Is Construct? He made several new senior appointments, blending fresh thinking with internal promotions to usher in Global Economic a culture of change. The business went through a period of rigorous self and customer analysis. Much of the insight boiled down to a simple truth: although lots of consumers still went to McDonald’s, they didn’t feel as good about it.
The brand had to get back to the basics of what had made it so appealing in sea defences the first place and re-ignite the passion it had attracted from customers. Crucial to this would be the Essay, definition of a clear vision as the basis for paper punks the new brand story. Development Essay? This was defined as the ‘progressive burger company’: Progressive: signifying the commitment to change. Burger: because that was the true heart of the brand. Company: because McDonald’s behaviour as an organisation is important to customers, employees and sex is, stakeholders and is the key driver of trust. This was to become the focus for Economic Development the business and the brand: addressing core customer concerns to characters, rebuild trust in the brand.
This meant acting to fix the Global Economic Essay example, fundamentals of the business: the food, the restaurants and how the brand presented itself in communications. To achieve this, the business was determined to achieve a new depth and breadth of consumer insights to inform and inspire its decision-making. Qualitative projects such as co-creation weekends, spent with groups of consumers, employees and franchisees to help unlock insights into how to build a better McDonald’s, and ethnographic research were complemented by a 4,000 sample usage and attitude study and continued use of the brand’s established quantitative tracking tools. Becoming customer-led in every area of the business. Over the sand filtration, next three years McDonald’s UK made record levels of investment to upgrade the experience for customers in the areas that mattered most to them: the food for both adults and children and the restaurants. Improving food perceptions was clearly absolutely critical to Essay example, re-appraisal of the brand.
A grown-up menu for sheringham adults. In research, customers had already told McDonald’s they wanted more choice. In response, the brand had initiated a programme that made more changes to its menu in three years than it had done in the previous thirty. Innovations across the menu saw the introduction of products such as new chicken recipes, using only 100% chicken breast meat from approved poultry farms. Now even more choice was added. Bagels and Economic example, porridge were launched at breakfast and fat, salt and sugar content were reduced. Organic milk and Rainforest Alliance coffee were introduced and sheringham sea defences, a 10-year programme for free-range eggs culminated in Economic example their exclusive use throughout the menu. It was also vital to ensure that customers were provided with options that matched their tastes and wallets.
More premium food was launched, both beef (e.g. The M) and chicken (Legend, Selects), which consumer research identified as gaps on the menu. The aim was to offer better products to build better impressions with the public. Biological Sex Is Construct? To give an indication of the Global Economic Essay, scale of the success of some of these recipes, McDonald’s UK sold 21 million Chicken Legends in 2008. Healthier Happy Meals for children. Parents wanted the Happy Meal to remain a treat for their kids still to include a toy, for example but were concerned about nutrition. Changes had already been made in biological sex is construct 2004, adding choice with fruit bags and carrot sticks, but new moves included adding fibre to buns, serving fries unsalted if parents preferred and introducing semi-skimmed organic milk and fresh orange juice. In addition, the salt, fat and sugar content was managed to ensure that nearly 80% of Happy Meal combinations were not high in fat, salt and sugar as defined by Essay the Food Standards Agency. Parents also said they wanted help getting their kids to eat more fruit and vegetables, so the advertising approach was evolved to use licensed properties such as Kung Fu Panda to characters, promote the 5-a-day items in a Happy Meal. Today McDonald’s is one of the biggest providers of cut fruit to children in the UK. This led to the share of family visits growing vs the market: in 2008, for example, 80% of families visited McDonald’s.
2. Makeover for the restaurants. Research showed that customers saw room for Global Essay improvement in some aspects of the McDonald’s experience, so these were addressed with a series of investments. An inviting new look. The single most visible signal of geographic biology definition, change to Global Economic Development Essay example, consumers was the store re-imaging programme, which began in 2006 and which completely changed the definition, look and feel of the outlets. Out went the 1980s hangover combination of bright red, yellow and plastic.
In came softer greens, purples and Economic Development example, wood, more modern and sheringham sea defences, contemporary furniture, materials and seating configurations. McDonald’s became as cool a place to hang out as any coffee shop. By the Economic Essay, end of 2008 80% of the high street restaurants had been refurbished, with consumer research showing increased consumer commitment to the brand and rising sales. Encouraging a new attitude. The business made a significant structural change by increasing the number of franchisees. Entrusting more restaurants to sex is a social, local entrepreneurs was a huge success, based on the simple premise that if it is your own business you tend to run a better restaurant.
At the same time, focus on improving operating standards led to cleaner, more efficient and friendlier restaurants, while investment in Global Economic new kitchen equipment enabled the serving of fresher, hotter food. This was complemented by improved communication to stores. The result was distinctly improved customer satisfaction scores. In addition, extended opening hours to reflect changing lifestyles saw more stores trade for 24 hours at least once a week. A series of the bantu, innovative ideas. Other initiatives offered evidence of the brand’s progressive ethos. McDonald’s was the first restaurant chain to launch ethical coffee onto the High Street with Rainforest Alliance coffee, lattes and cappuccinos at Global Economic example, sensible prices. In 2008 McDonald’s sold 10 million more cups of coffee than in 2007. It started using bio-diesel made from its own used cooking oil to power the lorries that deliver to restaurants. It became the first chain to introduce free wi-fi across the UK a move that provided customers with a reason to visit more often. Rebuilding trust in the brand through communications.
These physical changes to the business needed to be matched and amplified by communications that engaged people on a different level, which meant that the paper punks, brand needed to change its conversation with consumers to regain their confidence. Economic Example? Various beliefs, rumours and ‘urban myths’ had spread about the brand and had gone largely unchallenged. These were now attacked head-on, demonstrating a new transparency and determination to geographic biology, set the record straight. The brand challenged the public to make its own mind up about McDonald’s, launching a website called ‘Make up your own mind’, which invited people to ask any questions they wanted and have them answered honestly. In addition, Steve Easterbrook went head to head with Eric Schlosser, author of Fast Food Nation, on Newsnight in May 2006. This was a big gamble, but it paid off. People saw a different side to McDonald’s. And it was highly symbolic internally, giving the confidence boost necessary to drive genuine brand revitalisation.
The company now regularly meets with government bodies and non-governmental organisations (NGOs) to provide them with the facts about its food and is a willing participant in debates. McDonald’s also became the first restaurant chain to introduce nutritional labelling onto packaging to help people make the right choices for themselves. Internally, several initiatives aimed at Global Economic, upgrading the employee experience were introduced, including the McJob campaign, new crew uniforms and the apprenticeship programme. These changes were shared with the media in an open and geographic isolation definition, honest manner, which continued to challenge media expectations and force reappraisal. The ratio of Economic, positive to negative brand messages improved dramatically. For example, during the third quarter of 2008 68% of messages were positive, compared to only 9% negative, with 23% neutral a remarkable indication of how far the brand had progressed. Engaging with advertising. McDonald’s had always been committed to using advertising to black characters, drive its business, but now was the right time to Essay, take the opportunity to use it more pro-actively to manage its brand image and perceptions. The intention was to signal to consumers and stakeholders that the company was talking to them in paper punks a new and engaging way to celebrate the truths about, and show pride in, the brand.
A prime opportunity for doing this was the Happy Meal, where the changes in the product offered the ideal platform for re-connection with mothers’ heads and Global Economic Development Essay example, hearts, through a combination of emotional storytelling and rational reassurance to shift attitudes and make a statement. This led to the ‘That’s What Makes McDonald’s’ campaign, in which the ‘Planting’ TV commercial told, charmingly and engagingly, the truth about the core ingredients of a Happy Meal, celebrating the food and the bantu, connecting it back to Global, its source (Figure 1). The campaign was carried through to restaurants via tray liners (Figure 2). And it was used as a key internal communications tool, signifying the brand’s new direction and attitude. Tracking showed that the campaign was the brand’s most successful TV campaign this century, and paper punks, there were strong signs of Economic Development, positively influencing brand perceptions (and not just among the mothers at whom it was primarily aimed). By the end of 2008 not only had the key messages the brand wanted to communicate been picked up by ‘Happy Meal’ mums and the general audience of paper punks, young adults, but the campaign had gone a long way to restore its relationship with the British public. Development? ‘Planting’ had made them feel better about McDonald’s (Figure 3). In the broader advertising context, it is worth noting that as part of improving communications effectiveness McDonald’s conducted a thorough econometric study which helped refine media selection, leading to a 29% improvement in advertising return on investment (ROI) since 2005. From mid/late 2006, the biological sex is a social construct, business saw a marked improvement in sales, ‘guest counts’ and market share.
Customer perceptions of the brand also improved significantly, especially on the ‘trust’ measure which represented a key objective for. 1. Business performance. By the end of 2008 McDonald’s in Economic Development Essay example the UK had seen 11 consecutive quarters of growth. Rapid? For the full year 2008 European sales grew by 8.5%. McDonald’s does not publicly disclose sales data by Global Essay individual market. However, to give an indication of the scale of revitalisation, the UK had its best ever year of sales growth in 2008 since it first opened its doors in South London in 1974. Market share also grew despite operating in isolation biology what is recognised as one of the most competitive eating out Global Economic example markets in characters the world. In the ‘informal eating out’ sector, McDonald’s enjoyed four consecutive quarters of increasing share of market from the last quarter of 2007, outstripping the Economic, growth that the paper punks, sector itself was showing over the same period. 2. Global Economic Example? Consumer perceptions. Changing perceptions of an established brand is notoriously difficult. However, by the end of 2008, significant improvements had been made in all but one of the 30+ brand metrics that were continuously tracked.
First and foremost, McDonald’s revitalisation was achieved by listening to paper punks, its customers and, as a result, making record levels of investment in the things that matter most to both customers and employees. Global Development Essay Example? The restaurant experience was significantly upgraded, openness and transparency had become fundamental to characters, the way the company does business and marketing activities were achieving new levels of effectiveness and relevance. To book your table for this year's awards or to find out how to enter the Awards for Excellence 2014 visit: http://www.marketingsocietyawards.com/how-to-enter. This paper tells the Development Essay, story of how John Lewis went from a trusted retailer to geographic biology, one of Britain’s most loved, talked a. The WW ASOS Christmas campaign had to help deliver *£X UK sales whilst deepening brand engagement with fashion-lov.
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a level music essay In this lesson we’ll look at an IELTS music essay in order to explain how to approach a more complex IELTS task 2 question. Many questions have a clear task. For example, the task may clearly state that you need to agree or disagree , offer solutions to a problem , or give the reasons why a problem exists. Some though may have more general questions. Development! Take a look at the example below: There are many types of music in the world today. Why do we need music? Is the traditional music of a country more important and should it be preserved or is international music that is heard everywhere nowadays more useful to a society? This is quite complex - the IELTS music essay question is biological sex is a social long and ‘music’ is quite an abstract topic.
When you get a more complex IELTS task 2 question like this you should make sure you underline important words and carefully break it down into its different parts. Essay Example! This will make sure that you do not miss something when you answer the question. When you have done this, you should hopefully end up with something like this: Why is traditional music important? Why is international music important? You need to discuss all these things as they are all within the rapid sand filtration IELTS music essay question. If you address all of these points then you will be fully answering the question . These kinds of question are usually asking your opinion in some way, and this question is no exception. All of the points listed are asking for your opinion, but most importantly you MUST make it clear which type of music, traditional or international, you think is more important/useful (if indeed you do think one is more important than the other - you may think they are equally important). Planning and Organizing your Answer. Development Example! You can use these questions to brainstorm and plan your answer. Sheringham! With a question like this there is no ‘fixed’ way to organize it. There could be many different ways.
But you must ensure that, as always, it is logical and covers everything . Global Economic Essay! One clear way would be to discuss why we need music first, then go on biological construct, to discuss/compare the relative importance of Essay traditional and international music, ensuring that you finish by stating your opinion (or re stating your opinion if you already gave it in your introduction). Now, take a look at the IELTS music essay model answer. You should spend about 40 minutes on this task. Write about the following topic: There are many types of music in the world today. Biological A Social Construct! Why do we need music? Is the traditional music of Global Development example a country more important and should it be preserved or is international music that is heard everywhere nowadays more useful to a society? Give reasons for sex is a social your answer and include any relevant examples from Economic Essay your own experience or knowledge. Sea Defences! Write at least 250 words.
Music exists in some form or another in every culture around the world and it provides enjoyment to millions of people. However, some people are concerned that traditional music is being lost because of the popularity of international music. Without a doubt, music is a necessity. Firstly, music is important as it provides enjoyment and Global Economic Essay, pleasure in daily life. People listen to black, music to Economic Essay example, relax at home, to relieve the construct boredom of Global long journeys, and to dance to in the evening at characters clubs. Development Example! Not only this, music is also an expression of culture, often being an essential part of religious ceremonies such as weddings and funerals or yearly festivals. It is paper punks also now common in educational development as children learn to play music at school. In considering which kind of music is the Economic Development Essay example most important, international music is certainly useful to society because it can be argued that it helps us to understand and sheringham, relate to other people, cultures and Global Essay example, countries as we all listen to the same songs.
This has occurred as globalization means Western music is heard around the world. However, it is critical that this is not at the expense of sheringham traditional music. It should be a priority to preserve this since it teaches people about their history, and Economic, helps societies remember and retain their national and cultural identity. To conclude, I would argue that one type of music is not more important or useful than another. Traditional music is vital and should be preserved as it is part of a country’s cultural identity, but both are needed as they provide enjoyment to a social, people in different ways. As you can see, the IELTS music essay answer is Essay 270 words.
There is a lot more you could have written about this topic and paper punks, I could have made the answer longer, but this is to show you that you can address quite a few points in Global Development a short space. If you are a good writer and you can write more then that is fine, but most people cannot write much more if they have to rapid sand filtration, brainstorm, plan and check their grammar as well as write the answer. The question has quite a few points to discuss and they are all within the essay. Home › IELTS Lessons › Complicated Essay Question. Oct 02, 17 12:12 PM. You are going to another country to study. You would like to do a part-time job while you are studying, so you want to ask a friend who lives there for. September 2017 - Brainstorming and Planning an Essay. Oct 01, 17 04:32 PM. I sent you an essay question last Friday and asked you to come up with a plan to answer the question. This was the Economic Essay example essay question: The best way to understand.
Multinational Organisations and characters, Culture Essay. Oct 01, 17 04:11 PM. Essay Example! Multinational Organisations and Culture Essay: Improve you score for IELTS Essay writing by studying model essays. Brainstorming and Planning an Essay. Writing a Thesis Statement.
Writing an IELTS Essay Conclusion. Copyright and who were the bantu, copy; IELTSbuddy 2011-2017 All rights reserved#xa0;
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essay writing on t v How to write your best essay ever! English biz has separate guides for Economic each of the types of writing you'll meet on your course but this particular guide is probably the paper punks most important of Global Essay, them all. Sheringham Sea Defences? It will show you how to construct an effective, well-structured argument-based essay. How do you feel when you're given an essay to write? Do you fill with f-f-fear?
W-w-wobble with worry? P-p-pour with perspiration? Well, here's a way that make the whole process more satisfying and enjoyable! Okay, he's off his rocker (but we won't worry as he's not real!). Essay? He's yet to discover that writing an paper punks essay is never going to be an easy task, even for the best writers. Economic Essay? But you're about to find out how it can be made much more straightforward , interesting and effective . Oh, and likely to gain you a significantly higher grade, too! So that's something to feel, well. just a little bit excited about! It's important to understand one thing before we start: unlike a maths or science question, an English essay question has no single 'correct' answer. You can breathe easy on that one. It's just not like that.
In an English essay there is no one 'answer' and nothing to 'prove'. That isn't to say there aren't wrong answers - there are. These are those based on 'mis-readings' of rapid, your texts. But what your teacher or examiner wants is a reasonable, informed, explained and Essay, well-supported view . Biological Construct? In a nutshell, that's it. An essay requires this from Global Economic example, you: a succinct opening in a social construct, which you give an overview of your response to the essay question. This is a kind of Global Development Essay example, 'super-condensed' response that sums up your whole response in a line or two. you can add to the opening sentences, a very brief explanation of wh at isolation biology aspects of the text brought you to this view . If you can give, say, four - six aspects, then you are setting out the coming structure of your essay . There is no better way to begin an essay than like this. From this point on you will never be left scratching your head wondering what to write next. the remainder of the essay is merely a series of PEE paragraphs that, point by point, argue the case for what you have just stated.
Each point (P) needs its own paragraph and to have support (E) from the text (either a quotation, or an explanation of some aspect of form or structure ) along with with an explanation (E) of how the text brought you to Essay example, such a view, the effects it created, the methods the author used to create the paper punks effects and, finally, its relevance to the text, that is, the author's purposes . That's it. Global Economic Development Essay? Done and dusted! More detail below if needed. The secret of a good essay? Make it an argument ! An effective essay is a piece of sheringham sea defences, writing that makes a strong and well-supported case for Economic a stated viewpoint . The view it makes the case for is your response to the essay title or question . You'll have arrived at after a couple of readings of the text, more if a poem, and sea defences, one of which will be a so-called 'close-reading' when you annotate the text carefully in example, line with whatever the essay question asks, seeking out rapid sand filtration, support as quotations or explanations of useful effects created by form and structure . So your essay starts with a clear statement of Development Essay, your opinion . It could be something like, as an example: 'Shakespeare's theme of violence in black characters, Romeo and Juliet is shown especially effectively through the opening scene, as well as through the Global Economic Development example characters of Mercutio and Tybalt and an analysis of these three dramatic aspects will form the basis of this essay.' The opening overview is sometimes called a thesis statement . The 'thesis' is your response, i.e. the heart of your 'argument'. It's what the essay goes on to explain and paper punks, support to show that it is a view that is well - considered, based on the text and reasonable to hold . Essays are about opinions, not facts. This point is crucial to take on board. There is Global Economic example never a straightforward right answer to an essay q uestion or title. There are wrong answers, of course - caused through, for example, misinterpreting the text; but the 'answer' to an essay question will always be a point of view . Essays deal in opinions, not facts . This is why your teacher is looking to read your views and why you have come to think in this particular way.
How do you arrive at sheringham a 'thesis' or overview? This is the Global Economic Development Essay tough part - there's no getting away from biological sex is a social construct, that. Not least, this is Global Development because it puts to the test your knowledge of the text and your understanding of the geographic isolation definition essay title or question . The good news is that when it's done and done well, the remainder of the essay becomes much more straightforward and far more interesting to write, perhaps even a little exciting! The Outline Structure for Global Economic example an Effective Essay. As already stated above, this first paragraph needs to open with a clearly stated summary of your whole 'answer' along with an equally brief summary of the aspects of the text you'll be analysing to show your stated view is sound . It is these early sentences that provide the major 'signposts' that give your essay and its general direction. Importantly, you need to set a confident tone early on in the essay. This can be done by adding in a very few details to show you've grasped the text's big picture . This should be a brief comment (brevity is everything in the opening paragraph) on the major details of the story (poem or whatever) along with an equally brief statement of sand, any relevant context , (that is the situation you feel brought the writer to want to write their text, including key aspects of their social , cultural and Essay, literary contexts ). This will, though, always need to be focused on the needs of the essay question . Notice how you are constantly seeking to avoid waffle and generalised 'bolted on' comments ; instead, you need to keep all you write tightly focused on the needs of the essay title or question. This is the bulk of the essay. It is a series of biological a social, paragraphs each introduced with a new clear important and wholly relevant point . Sadly, it's all too easy to Global Essay example, open a in a way that inspires little confidence and sheringham, which drifts from the essay question or argument. Avoid this by opening each and every paragraph in a way that is clearly and directly developing the essay's 'answer' or argument . If you started by stating the four-six aspects you'll be covering in Global Economic Essay, your essay, then you'll have no difficulty knowing what to write in characters, these body paragraphs. This is Global Economic Development example where you restate, in a different form, your opening argument and give a brief list of the isolation biology major points you have made along with a comment about the wider implications and relevance of what you have found.
It will help to think back to the imaginary classroom situation. What would follow on from the highly condensed 'answer' you gave to Economic example, your teacher? Your teacher might say, 'Good, that's a fair view to black, hold - but why do you think that? Show me from the text itself what made you think that way.' In the Global written essay, you'll need to be providing a whole lot more 'evidence' mainly in the form of quotations each one itself supported by a commentary derived from an analysis of the quotation's literary and sheringham, linguistic content . However, with a central and guiding argument starting off and Global, flowing through the isolation biology entire essay, it now becomes much easier to search the text for aspects and Global Economic Essay example, quotations that will provide good quality evidence to support the essay's points. Each point and supporting quotation needs to geographic definition, be followed by an analysis and comment . Some teachers call this the P.E.E. ( point example explanation ) or P.Q.C. ( point quotation comment ) system. This is Development Essay needed to explain how and why the aspect of the text or the quotation 'works' within the context of the essay question and rapid filtration, the originally stated argument. Certain key questions need to be answered concerning each quotation used: What techniques have been used to make the language of the quotation effective? This means discussing the writer's methods , e.g. Economic Example? through the biological creation of realistic dialogue; the Economic use of an effective metaphor; through vivid description; onomatopoeia; alliteration; effective stage directions, etc. How does the method used affect the reader's understanding of the text and its themes (e.g. 'the effect of this passage is to create a sense of really being there for paper punks the reader. Development Essay Example? ')? Why was this method used (i.e. what was the writer's purpose )? E.g. 'At this point on the story the rapid author wants to gain the reader's attention in Global Essay, order to begin exploring the overall theme of injustice. ' MARK GRABBING TIP No.
1! Begin all of your paragraphs in filtration, such a way that it is Economic Development Essay absolutely clear you are focused on paper punks the essay question and its requirements, thus building up your overall argument. This will keep the essay on track and avoid the plague of poor essays: wandering, digression and waffle! What if your essay title isn't in the form of a question? When considered as a question, you will often find it is easier to generate that all-important single main point of view to it - the Economic Development Essay example main idea upon which you will then base the remainder of your essay . Here is an example of a main idea succinctly stated (i.e. thesis statement ) that could be used to create an argument essay from the above question: The remainder of this - or any other - essay must then be no more than a linked series of points with each point explained , developed and supported in a paragraph of its own . These points must all be directly related to the main idea you have already explained in the opening paragraph, which itself is your response to the essay title or question.
Remember that each point - each paragraph - must set out to explain , develop and support some aspect of your over-riding main idea and nothing more . In this example, the who were paragraph that follows the opening paragraph - the first of what is called the body paragraphs of your essay - could be based on the point that the theme of ambition is shown through what Macbeth and Lady Macbeth are given by Shakespeare to Global Development, say and do in Act One of the play. The third paragraph of your essay - its second body paragraph - might then explore, develop and support how the filtration theme of ambition is shown through these two characters in some part of Global Development Essay example, Act 2, and so on. Below you'll find lots more detail and paper punks, ideas for writing an effective essay but with luck, the above will have given you the basic idea. Aim to 'integrate' words or phrases from the text you are studying directly into your own sentences (still using quotation marks, of course). Don't overdo this effective technique, but used sparingly, this use of 'embedded' quotations can help create a very impressive style, one that suggests you have a good grasp of the text and the essay question. Here are some examples of how to use embedded quotations. The first is from the Global Economic Development example opening of John Steinbeck's novel, 'Of Mice and biological a social construct, Men': 'Small and Economic Development Essay, quick' George is presented by Steinbeck as a character in complete contrast to his friend, the lumbering and 'shapeless' Lennie. Here is a similarly embedded quotation from J B Priestley's 'An Inspector Calls': As the Inspector says, 'We don't live alone' and this is an sheringham sea defences important message Priestley gives his audience. Finally, see how this can be done using John Agard's poem, 'Half-Caste':
Perhaps Agard also wants his reader to 'come back tomorrow' with a different attitude towards those they might feel are in any way different from themselves. MORE TIPS AND MORE DETAIL! Essays take a great deal of effort and time and so deserve careful preparation. T he most common failing examiners find is Global Economic Essay example a lack of understanding of the the bantu text on Global Development Essay which the essay is isolation biology based. This is to take the road signpos ted 'Failure'. Global Development Essay? But you're heading elsewhere. So. get to know your text well. You won't succeed if you don't! I f you struggle with the text, read it through again with a study guide to hand.
Also, talk the text over with friends or your teacher. There is more help with specific texts here . Many essay writers fail to create an initial main viewpoint or drift from rapid filtration, this single focus. This loses marks as it leads to waffle , vagueness and generalisation . As you've read above, another common pitfall is to focus too much on the surface features of the Global Essay example text you are writing about. This happens when you write at length about the meaning of the text, i.e. by telling what happens in it. In effect, all you are doing when you do this is to retell the story of the text. You need to sheringham, be discussing how and why the author has created an effective text through careful, interesting and Global Development Essay, effective choices of style and who were, language as well as structure . M ore marks are lost if you forget the need to support the points you make in each paragraph. A good idea is to try to use at least one quotation - or reference to the text - per paragraph.
Remember, too, that this is an English essay and Global Economic example, this means you need to black, reflect how authors use language and literary techniques in effective ways in their writing . Aim only to choose quotations that contain important elements in them that will allow you to discuss in depth aspects of, for Economic example example, their literary style , language or structure. Consider discussing, for example, how the quotation acts to build tension , mood , character , a sense of place or how it helps explore one of the text's themes . Discuss, too, how the quotation works both at the point it occurs and as a contribution to the whole , i.e. the way it helps the writer achieve his or her purpose . This means you need to discuss aspects of the quotation such as its effectiveness - which means discussing aspects of language , structure and style . 1. DEVELOP A STRONG INITIAL FOCUS FOR YOUR ESSAY. The word 'essay' comes from who were the bantu, a French word meaning 'attempt': your essay is your attempt to Essay, argue for sex is a social construct your point of Economic Essay example, view , a view that when succinctly expressed is called a thesis statement . This 'thesis statement' needs to be an idea you developed based on an interpretation of whatever aspect of the text is asked in the essay question. Interpretation means considering how a text operates at different levels ; it is your interpretation of the text that will be at the heart of the essay: an interpretation that must supports the overall thesis statement. 2. FIND SOLID SUPPORT FOR YOUR VIEWPOINT. You will need to search through the text and note down a series of aspects and quotations that can be used to support the overall view you have developed.
Use 'post-it notes' to help with this or write the aspects/quotations down separately. Choose aspects or quotations that you can analyse successfully for the methods used , effects created and sea defences, purpose intended . 3. WRITE AN EFFECTIVE OPENING PARAGRAPH. Use your introductory paragraph to state your point of view , i.e. your thesis statement. The purpose of your opening paragraph is to Economic Development example, make clear your thesis statement - response to the essay question: that is, to characters, explain the focus of your argument - your main idea or point of view. Stated clearly at the opening to your essay, this shows how you intend to answer the essay question and what general direction your essay will take. Global Development Essay? Following your thesis statement, it's a good idea to sex is a social construct, add a little more detail that acts to 'preview' each of the major points that you will cover in Global, the body of the black essay. This opening paragraph will then act to show - succinctly - where you stand regarding the questions and how you intend to answer it. Importantly, in the opening paragraph of your essay you will also need to write an overview of the text, one that gives a succinct summary of the ' big picture ' of the text; importantly, too, of course, this must be focused on the requirements of the essay question. Giving a succinct account of the big picture of the text in Global Economic Development example, the opening paragraph will show that you have engaged with and paper punks, digested the detail of three key aspects of the essay: the essay question, the text and its author - perhaps also, a brief account of the Development Essay author's context . Giving an sheringham overview suggests a confident approach and is a hallmark of the best essays. TIP: It is always impressive to Economic Development Essay example, incorporate into your own sentences, using quotation marks of course, a short suitable quotation taken from the text.
Some teachers call this using embedded quotations. Keep all references to the biographical background of the author and biological sex is a social construct, any aspects of his or her context entirely relevant to Global Economic Essay example, the essay question and - brief! Remember that this is not a history or a sociology essay so very few marks are awarded for characters this kind of background information (although that does not mean it might not be useful). The majority of Global Essay, marks in an English essay are awarded for biology the quality of Global Essay, analysis and interpretation you show - that is, an awareness of the author's uses of the English language and rapid, literary uses of this. If your essay title does concern aspects of context try hard to discuss context by deriving your comments from example, quotations rather than by merely discussing aspects of context; in other words allow the text to introduce the context.
TIP: avoid making simplistic and irrelevant value judgments of the text or its author. Saying that Shakespeare is 'a wonderful author' or that you think 'Of Mice and rapid filtration, Men' is 'really good' will gain no marks whatsoever - this is no more than a kind of waffle that fills space with empty words that add nothing useful to your essay. 4. Global Economic? USE THE REMAINING PARAGRAPHS EFFECTIVELY. Follow the opening paragraph with a number of paragraphs that form the 'body' of the essay. Each of geographic definition, these paragraphs are there purely to expand on and support your originally stated overall viewpoint. Having stated your main idea in your opening paragraph, now you need explore this, develop it and Global Essay example, provide support from the sex is a social construct text for this. In the Global Economic Essay essay's body paragraphs your aim is paper punks to: follow the analysis system called P.E.E. or P.Q.C. Global Economic Example? For more on geographic isolation biology definition this see here ; work through the text's structure logically and, highlighting via the use of quotations, explain how these led you to Economic Essay example, develop your point of view; comment on how the language of each of these parts led you to form your interpretation: why did the author choose this particular type of language to make this point in this way? How does it help a) the audience and b) the black writer's purpose or theme ? discuss how this individual part of the text forms a useful structural part of the text by leading the reader towards an Global Economic Development Essay example overall understanding of the themes, messages or purposes of the the bantu text;
CRUCIALLY. Economic Development Essay Example? each paragraph needs to develop a separate and individual point - one that will help to show how different parts and aspects of the paper punks text helped you develop your interpretation and viewpoint (this is the Economic example POINT part of P.E.E.); A useful tip is to open each paragraph with a topic sentence . This is a sentence that clearly makes a point that is sheringham sea defences developing your argument - your answer to the essay question - and, because it is, therefore, clearly focused on the essay question, it will keep your writing on track; Always aim to Economic Development Essay example, provide support for each of the points you make by referring directly to the text (this is the EXAMPLE part of P.E.E.). You normally do this by quoting briefly from a relevant part of the text but you might choose to describe an event. It's very important NOT to write a long description of WHAT happens. If you do you are merely 'retelling the story' - this loses many marks. In a play you also lose marks if you do not discuss aspects of the staging and stage action. You will need to a social construct, follow each quotation with an explanation of and a discussion on aspects of the language the author used in the quotation; this means discussing, for example, how aspects of the quotations literary, poetic or dramatic language works, including mentioning the method the writer used, the Global Economic effect the language creates and the reasons this might have been done (this is the construct EXPLAIN part of P.E.E). You should also aim to Development Essay, show how the quotation helped you develop your overall interpretation of the text (this is black characters also the EXPLAIN part of P.E.E). 5. CREATE A LOGICAL STRUCTURE. Always work in example, a clear way through the text, from beginning to end.
Avoid starting your essay by discussing a point that occurs half way through your text: ALWAYS begin at the beginning! Many students begin discussing a text half way through or even near the paper punks end then go back to an earlier point. This ignores the work the writer puts in to develop an Development example effective structure to their text - and loses marks! 6. CONCLUDE EFFECTIVELY. The conclusion to an essay is important but causes problems for the bantu many students. It should leave your reader with a pleasant and logical sense of 'closure' - a 'wrapping up' of the main ideas behind the essay . 1. Re-state in a different form (using rather different words) your opening argument. 2. Now bring together your main points (again, avoiding simple repetition of the same words): list or summarise the main points from the preceding paragraphs (use the Global Development topic sentences from each paragraph to give you an idea). 3. End by who were the bantu identifying some of the wider implications and relevance that arise from what you have found and explored. The conclusion should consist of just a few sentences but these will need to be made to Development, sound convincing and authoritative . It's crucial to filtration, keep the conclusion brief and to the point and, above all else, to Economic Development Essay example, introduce no new material at all.
ALWAYS WRITE ANALYTICALLY , NEVER DESCRIPTIVELY. Here is an example of how many students go wrong; don't worry, you won't - but this is a very common mistake: In William Shakespeare's play, 'Romeo and Juliet', these are the first two lines of the 'Prologue' as spoken by 'The Chorus': 'Two households, both alike in dignity, In fair Verona, where we lay our scene. ' What follows is a typical 'retelling': an 'overview' or 'translation' that gains no marks : 'Here, Shakespeare is saying that the play is set in Verona where there are two dignified families.' Compare the above 'description' with this analytical and insightful interpretation : 'The opening lines of the Prologue are important because they paint a picture for biological sex is a social the audience of what could and should be - fairness and dignity. These words set up a powerful contrast to what is: the violence, hatred and bloodshed shown in the coming scene.
It will be against this violent backdrop that the pure love of Romeo and Juliet will have to struggle.' Which approach and style would gain the higher mark? STUCK FOR WHAT TO WRITE ABOUT? THERE ARE FOUR KEY ASPECTS THAT APPLY TO ALL TEXTS AND WHICH SHOULD FORM THE BASIS OF ANY LITERATURE ESSAY. FORM, CONTENT, STRUCTURE AND STYLE. This is so very often ignored despite the Economic Development fact that it provides the basis for the very best essays because it provides a subtle response. And subtlety always receives the highest marks ! When you write about who were the bantu, a text at Economic Development Essay example the level of construct, its form , you analyse how aspects of it other than the meaning of its language have been used by the writer in important and effective ways. To give you an idea of the importance of form to a text, you yourself make use of the form of language when you speak loudly or softly , or when you chat or text a friend and Economic Development Essay example, use CAPS LOCK. Rapid? Also, when you create short or long sentences or paragraphs you are affecting the look - the form - of your writing. This, albeit subtly, affects the way the writing is received and interpreted. A novelist makes use of form by writing in sentences and Essay example, paragraphs of varying lengths (you can imagine the effect a very short sentence, or a one-line paragraph, for example).
The use of dialogue (spoken words shown inside speech marks) is also an effective use of who were, form, as is the use of underlining , bold or italics - or, in non-fiction texts, the inclusion of bullet points or sections. Poets are acutely aware of and very creative with the use of form. A poet makes use of Economic Development, form, for example, by consciously splitting up sentences into the lines of geographic biology, poetry . This allows the poet to exaggerate a particular word by placing it at the end of Global Essay example, a line, or by rhyming it with a similar sounding word. A non-fiction writer makes use of form by using layout and appearance and by geographic biology definition adding illustrations and photographs , and so on. All writers use form by using patterns of sound , such as by using alliteration , rhyme , rhythm , onomatopoeia , assonance and so on.
A playwright, of course, uses form very differently. When your essay concerns a play, therefore, you'll definitely be losing marks if you ignore aspects of form. In a play, much of the 'meaning' is created not from language but from what you see happening on the stage - the staging and stage action. This includes not just what the actors do but what they wear , where they stand and so on - all potentially important formal aspects of the play that should find their way onto your essay. Form is always worthy of comment when (but only when ) if it adds usefully to the meaning, i.e. the content of Development Essay, a text. Every word and phrase has a literal meaning . This is its basic dictionary meaning. It's sometimes called a word's denotation . E.g. 'In this story, the geographic biology author's detailed description of darkness denotes the coming on of a storm'. This is a way of 'playing' around with a word's meaning that makes writing more vivid , emotional and Global Economic, interesting . Words and phrases can be used differently from their literal context and given what is called a connotation . Using connotation or figurative language , a writer can introduce layers of meaning - especially emotional meaning (don't forget that many words can create both meaning and who were the bantu, feeling ). The most common way this is done is to use a word not for its literal meaning but for its metaphorical or figurative meaning. Global Essay? Another way is to biology definition, use a word that acts as symbolically and represents something very different from its literal meaning. E.g. Global Essay Example? 'As well as suggesting the coming of a storm, the darkness also acts to suggest a metaphorical darkness is taking over the character's mind.
In this way the darkness seems to be symbolising a kind of evil'. Using a pun - a witty play on words - is another way that meaning can be played with in an interesting way. Punning works because some words, in a certain context, can have an ambiguous meaning - two possible meanings - one of paper punks, which might be humorous. Irony is a key way that writers use to create layers of meaning. Sarcasm is irony, but this is a spoken form of irony that is intended to hurt someone's feelings by ridiculing some aspect of them. Economic Essay Example? It's a crude, easy kind of paper punks, irony not really subtle enough for Essay example writing. Irony is usually subtle , sophisticated , edgy and geographic isolation, witty ; an altogether more intelligent use of Economic example, language. But irony can also be difficult to recognise - yet it is probably true to say that irony is one of the most common means by which a sophisticated writer creates layers of meaning in a text . Irony works because when it is sex is construct recognised, it engages the reader very much more closely with the text.
This is because, rather like solving a puzzle, there is a real enjoyment and satisfaction in unpicking the various levels of meaning created by Global example the irony. Creating an 'ironic tone of voice' in writing is much harder than in speech because the original sound of voice and facial expression or body language of the speaker are absent. To create an ironic tone (or any tone, for that matter), words have to rapid filtration, be chosen with great care. It is a key reading skill to Global Essay example, be able to detect this as it tells you what attitude the writer is taking towards their subject matter. An example of irony occurs in an old story by O. Henry called 'The Gift of the Magi'. Biological Sex Is? This story of Global Economic Development example, poor young lovers ends with the boyfriend selling the one thing he owns of black, value, his pocket watch, in order to buy his girlfriend an expensive hair comb; equally secretly, she has all of her long hair cut off to sell to a wig maker so she can afford to Development Essay example, buy him. a chain for his watch. Structure is the way a writer consciously 'shapes' a piece of writing in an attempt to make it as effective as possible for their audience and their purpose. It is biology important to comment on the structure of Global Development, a text, e.g. 'The way the author slowly builds up the sheringham sea defences tension throughout this chapter helps create a feeling of real excitement and mystery'. Style is the way a writer or speaker consciously chooses language and language features to suit a particular audience to Global example, achieve a specific purpose . When you aim to convince your mum that Friday's party cannot be missed, you will consciously adapt your style to one that is sand filtration more emotional and persuasive! Some famous writers have a particular style of their own that is quickly recognisable.
John Steinbeck, Charles Dickens and William Wordsworth are three such writers - here, a writer's individual style is sometimes referred to as the writer's 'voice'. Your primary job when analysing and discussing a text is to comment on its style - on what are called the stylistic or language choices its writer has made, especially those that seem to you to have been chosen to Global Essay, create a particular effect to achieve a certain purpose. So. if you are commenting on the form and content of a writer's language, you are commenting on the writer's style . COMPARING TWO OR MORE TEXTS. Even though it's a central part of the sex is construct mark scheme, and always made clear in Global Economic Development Essay example, the essay question or title, each year many students still manage to write their comparison exam answer or coursework essay and forget to compare and contrast the texts . Aside from not knowing the texts sufficiently well, failing to compare and contrast is the number one reason marks are lost in this kind of essay. When writing about more than one text, your opening paragraph should be used to give the geographic definition briefest details of each text (i.e. your writing needs to be succinct !). This will mean being even more careful and sparing when you write an overview of each text, in Development Essay, which you give the big picture . There are two methods you can consider using when comparing texts:
1) Write about the first text fully before moving on to the second - still using the black techniques outlined above; but when you go on to write about the second text, you must compare and contrast it with the first. 2) Alternatively, and this makes the most sense when thinking about the Global Essay argument essay, you write about both texts as you proceed . This allows you still, as shown above, to create a central argument , one in which examples to support the rapid points are taken from one or both texts as relevant to the point. This second method is the more complex and sophisticated of the two.